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INSURANCE AUSTRALIA GROUP · GROUP TRANSFORMATION OFFICE

One transformation, carried division by division

A new purpose, a new operating model and an acquisition, all at once.

Senior Change Manager, Group Transformation Office · Sydney · Sep 2014 – Sep 2015 · ~$1.5B program · 15,000-person company

Challenge

IAG was becoming a purpose-led company, “to help make your world a safer place,” while introducing a new operating model and integrating the Wesfarmers insurance underwriting business. The three ambitions were connected, but each division met them differently, alongside its own changes to systems, customer measures and everyday work. The Group Transformation Office needed one approach that every division could carry in its own way.

Becoming purpose-led meant more than adopting a new statement. It invited questions about what the organization should pay attention to, what it needed to be capable of doing, and how its operating model could support those priorities.

Different divisions were also carrying different changes at different times. The challenge was to provide a coherent approach while allowing each division to work through its own circumstances, priorities and capacity for further change.

What I did

01
One change approach. Within the Group Transformation Office, I developed the change approach that connected the wider transformation to the work underway in each division.
02
Six leaders, one way of deciding. I worked with six senior divisional transformation managers on shared frameworks, governance and decision-making tools, so each could lead the new operating model in their own division.
03
The people affected shaped the change. I ran impact workshops with 80 underwriting staff. What they worked out shaped the transition for 200 affected colleagues.
04
Capability that stays. I developed "Leading Change" materials so internal trainers could support senior managers in building effective teams.
05
Change plans at every scale, from an NPS program for 800 staff to a new intranet for 15,000.

What the work made possible

  • Divisions leading their part of the transformation with the same tools and governance.
  • Underwriting staff shaping the solutions for their own colleagues.
  • Internal trainers able to keep the "Leading Change" workshops going.

Where this applies

Any transformation that several divisions have to carry at once, each with a different starting point, different priorities and a different capacity for more change.

In their words

“Samuel is a truly gifted Change Manager with exceptional facilitation skills and a pragmatic approach to achieving outcomes… Samuel loves helping people challenge their thinking around an issue, always maintaining a highly respectful and courteous demeanor.”— Peter S., General Manager and Program Director · managed Samuel at IAG

Each division carried its part of the transformation.

Supported by a shared approach, governance and tools from the Group Transformation Office.

Carrying a change across several divisions?

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